by Simplar | Jan 18, 2024 | Built Environment, Business of Construction, Contracting Methods, Weekly Construction Message
In the dance between customer and branding or reputation, current business marketing theory breaks down the experience into three stages – before, during, and after – purchase. Research shows the advantages of considering the customer journey more...
by Simplar | Nov 11, 2021 | Contracting Methods, Contracting Methods, Leadership, Leadership, Leadership, Leadership, Weekly Construction Message
Unstable Market Factors #1 INFLATION Schleifer’s Laws of Market Dynamics Contractors Thrive During Stable Markets There is No Such Thing as a Stable Construction Market Only Profitable Growth is Good Inflation Murders Contractor Profitability Construction is the...
by Simplar | Jan 14, 2021 | Contracting Methods, Contracting Methods
Customer Anti-Relations In construction, the customer is often seen as an adversary. Contractors have a contentious relationship with owners, architects, and designers and most owners see contractors as potentially problematic vendors that bear watching. This...
