When you think about it, in the modern industrial world it is absurd to be talking about customer service as if it’s a novel concept. Winning over new customers and converting them into repeat customers is the main focus of modern management theory. Service...
The topic of this blog is the belief that drives the marketing efforts of many contractors and why “customer service” is a rare commodity in construction. After some contractors sign a contract, they tend to believe marketing is over. They get on with...
The Construction Customer Our research indicates that the majority of owners and designers engaged in construction projects come at the experience with a “commodity mind-set”. To them, the contractor merely performs a function that any contractor could perform so the...
How is it possible that construction concerns being run by professional managers in the 21st century often run out of cash and suddenly cease operations? Most modern industrial companies have heads-up enough to file a bankruptcy and ask the court to help them work out...
