Customer Anti-Relations

Customer Anti-Relations

Customer Anti-Relations In construction, the customer is often seen as an adversary. Contractors have a contentious relationship with owners, architects, and designers and most owners see contractors as potentially problematic vendors that bear watching. This...
If You Walk Like a Commodity And Talk Like a Commodity You Are a Commodity

If You Walk Like a Commodity And Talk Like a Commodity You Are a Commodity

The Construction Customer Our research indicates that the majority of owners and designers engaged in construction projects come at the experience with a “commodity mind-set”. To them, the contractor merely performs a function that any contractor could perform so the...